How Outdoor Digital Signage Can Benefit Your Business

Outdoor signs have proven to be a powerful marketing tool for many businesses. Nowhere is this more evident than the Las Vegas strip where hotels, restaurants, and other establishments use bold, bright imagery on their signs to stand out in a crowded market.

Whether your potential customers are passing by on foot or in a car, it’s hard to miss a bright, shining sign with your company’s message. Especially when compared to traditional signs and banners, digital sign displays are dynamic and eye-catching.

Here are a few more reasons why local businesses in Sacramento & Folsom are turning to digital displays.

Increase Your Exposure

Outdoor Digital Signs catch potential customers at a crucial time. Since they’re so close to your establishment, it’s likely they’ll act on what they see and come on in. The bright displays are also hard to miss, meaning you can increase the frequency of your sign being seen when compared to traditional advertising. The signs can showcase motion, color and contrast to catch the eye, which simply cannot be said for static signage.

Flexible Messaging

With digital, lighted letter signs, you have the flexibility to modify your display. If you have purchased print, radio or TV advertising, it can be difficult to change your ads on the fly — and costly too. But with digital signs, you can upload new, custom content whenever you want.

Restaurants can change their displays to reflect a new menu and theatres can highlight the next upcoming showtime. Whether your business wants to change its promotion or simply update information, digital sign displays offer that flexibility.

Return on Investment

Since digital displays are bound to bring more traffic to your business, the investment is sure to pay off. The flexibility that these signs offer to promote multiple, rotating messages at once simply cannot compare to a static billboard. The construction of lighted letter signs is also rigged so that it can withstand weather and outdoor elements, meaning they’ll continue to showcase your messaging all year long.

Outdoor Digital Signage for Your Sacramento & Folsom Businesses

Professional, custom signs from 4 Directions Signs & Graphics are sure to get noticed. We specialize in all types of outdoor and indoor signage to suit your specific business needs. From design to creation, installation and maintenance, we take care of the entire process so that you can focus on your business.

Contact us to request a free quote.

Source: https://4directionssigns.com/how-outdoor-digital-signage-can-benefit-your-business/

Why Outdoor Building Signs Are Great For Grabbing Your Customers’ Attention

When you need to get the word out about an event, get more foot traffic in the door, or just make a bigger impression with your brand, turn to outdoor building signage. There are many outdoor custom sign types that can help you grab your customer’s attention. Why choose outdoor signs over other ways to spread your message? Here are a few ways that outdoor signs can help you stand out.

Bold Color

No matter what material you choose for your outdoor sign, you can get a bold color that helps your building stand out from those around it. Banners can have full-color graphics printed onto them. LEDs can create all shades of color, and plastic signs are as customizable as you want.

Lighting

Speaking of LEDs, you have a lot of lighting options when it comes to your sign. Choose from traditional incandescent, retro neon, and modern LEDs. You can also choose how the sign will be lit. Your options include back-lit, halo lighting, flood lighting, and more, depending on your sign type.

Complex Messages

Wouldn’t it be nice to have space on your sign for a sentence? You can, with a monument sign or with outdoor digital signage. Signs that have the room to say something interesting or intriguing can catch the attention of customers like nothing else. Outdoor digital signage isn’t much more expensive than a monument sign to maintain and is visible at night.

A Sign For Every Location

Another great aspect of outdoor business signs is that there’s a type for every property. No matter if you have no lawn space, have too much, or border a sidewalk, you can find the right kind of sign to catch attention.

• Fascia signs: From channel letter to awning signs, you can adorn your building with all kinds of eye-catching messages.
• A-frame signs: Near a sidewalk? In a tourist area? Then A-frame signs are a wise choice.
• Monument signs: Far back from the road? A monument sign or pylon sign can help you be seen.
• Post and panel signs: These signs can be any size and are very versatile with placement.
• Banners: No lawn space? Announce openings and sales with a banner you can hang on your building.

Get Started With 4 Directions Signs & Graphics

Ready to catch more of your customers’ attention? Contact us at 4 Directions Signs & Graphics to get started with some custom signs.

Source:https://4directionssigns.com/why-outdoor-building-signs-are-great-for-grabbing-your-customers-attention/

5 Reasons You Should Invest In Outdoor Business Signs

Some businesses buy one or two outdoor signs and forget about them. By doing so, they miss a valuable opportunity to better their business. Outdoor business signs aren’t a one-time investment. By focusing on them, you can achieve at least five of your business goals. Here’s why you should invest in outdoor building signage.

1. Spread Brand Awareness

New and existing locations benefit from more or larger outdoor building signage, in order to communicate their brand message to more people. The best outdoor building signs are readable from afar, to spread your brand presence as far as possible.

2. Send A Complex Message

Outdoor digital signage has come a long way. Now you can use digital signs to display complex, changing, lighted graphics. The options are endless, and you don’t even have to create something from scratch. You can replicate the images in your pamphlet or website on the sign.

3. Bring in Foot Traffic

Those who are walking and driving by your business get used to the same old signs. New signs, or those that can be changed like outdoor digital signage and monument signs, catch attention much easier. When you change up your outdoor signs, you’ll get more traffic.

4. Better Promote Sales

Seasonal events and sales events should be visible to those outside your building, so they are tempted to come inside and check them out.

5. Get Cost-Effective, Year-Round Marketing

Outdoor signs don’t have to break your budget. Vinyl banners, post and panel, and other relatively inexpensive sign options can give you year-round marketing for less.

Choose 4 Directions For New Outdoor Signs

Outdoor building signage can be even more useful when well-designed. Reach out to us at 4Directions to talk about your outdoor sign needs. We know which types of outdoor signs will give your business the best return on investment.

Source:https://4directionssigns.com/5-reasons-you-should-invest-in-outdoor-business-signs/

Bring More Customers To Your Store, Get An Outdoor Business Sign Today

What store doesn’t need more customers? If you need to get more people in the door, your foremost tool should be outdoor signs. When you add new signs to your landscape your storefront attracts more attention, as people naturally gravitate to what’s new. Plus, you can use specific outdoor building signage to attract the specific customers you need. We’ll suggest ideal sign types for you, depending on which customers you’re trying to attract.

We Need More Foot Traffic

If you need more foot traffic you want signs that can attract customers who are walking by on sidewalks or directly in front of your store. Pedestrians have time to look at detailed signs and because they are close, the signs don’t have to be too big. So, we suggest these signs:

• A-frame signs
• Window graphics
• Monument signs

We Need To Attract Drivers

Have a lot of people driving by? Convert them into customers with more attractive, visible signs. When you’re trying to catch the eye of drivers, size and height is everything. Choose tall, large signs that are easy to see from a distance. Or, choose signs that you can place right next to the road, especially near stop signs or lights. That way, drivers will have time to read your message. We suggest you consider these signs:

• Pylon signs
• Fascia signs
• Monument signs
• Flag signs

We Need To Promote Our Sale Event

Want to attract customers who love sales? Several sign types can help you get the word out about your discounts or special offerings. As sales are temporary, it’s wise to invest in cheaper signs. Or, you can invest in permanent outdoor digital signage, that you can simply adjust for every sale event. Even when you’re not running a sale, digital signs can help you bring in traffic.

Of not a digital sign, we suggest you try:

• Banner signs
• Flag signs
• Post and panel signs 

Partner With 4 Directions For Great Signs

Need a strategy to attract more customers? 4 Directions can help you pick the right signs and designs to boost your business. We do everything from outdoor digital signage to pylon signs. Contact us today to receive a free quote on your next project!

Source:https://4directionssigns.com/bring-more-customers-to-your-store-get-an-outdoor-business-sign-today/